The Piccalilly Way

Not just any organic cotton

we use GOTS certified Chetna Organic Cotton

Piccalilly Way Cotton Farmer

Chetna Organic

Not all organic cotton is created equal. We only use GOTS certified organic cotton for our clothing as it's the only guarantee that you are getting the real deal. We source our chemical free organic cotton from an amazing project called Chetna Organic. It’s a fair-trade cotton programme with a mission to improve the livelihood of smallholder farmers by making their farm systems more sustainable and profitable. We have literally built our brand from the ground upwards using this trusted supply chain.

The Chetna farmers also own a 10% equity stake in the factory who make our clothes and the cotton farmers are pre-financed and guaranteed stable cotton prices and a premium to spend within their local community.

Piccalilly Way - Organic cotton farmer

All our clothing is manufactured to the highest ethical standards in fully audited child labour free factories.

Our manufacturing partner takes ownership direct from the farmers enabling us to have 100% transparency in the manufacturing process from field through to factory.

In 2008 Chetna became the first cotton farmers organisation in India to receive Fairtrade Certification. All our cotton is grown by small marginal farmers without the use of child labour, chemicals and GMOs.

Garments manufactured using Chetna Cotton have complete traceability down to the farmers field it has been grown in!

Piccalilly Way - Cotton worker carrying cotton on their head
Piccalilly Way - Free From Nasty Chemicals

It's healthier

Conventional cotton is one of the most heavily sprayed crops. Our organic cotton is grown without the use of nasty chemical pesticides and fertilizers making it kinder to wear on delicate skin. It's also healthier to the farmers who grow it and healthier for wildlife eco-systems too.

Piccalilly Way - Organic cottons fields

It’s fairer

We pay a fair price for our garments ensuring the farmers who grow our cotton and the people who make our garments receive a living wage. Our garment makers receive extra benefits including free lunches, healthcare and funding towards their education.

Piccalilly Way - Fair Trade
Piccalilly Way - Cheerful cotton farmer
Piccalilly Way - Child Labour Free

It’s kind

Piccalilly clothes are made for kids, not by kids. By working to the highest levels of social compliance you have the certainty that our products are child labour free.


Piccalilly Way - Factory worker. Child labour free

Planet friendly

Here at Piccalilly we choose to work a little differently. For the sake of the planet we create responsibly new collections whilst trying to reduce our impact. We use all our left over virgin fabric to create Upcyle Ranges. And our independent ownership ensures we never need to put profit over our core values.

Piccalilly Way - Eco Friendly
Piccalilly Way - Eco friendly organic cotton farming
Piccalilly Way - Award Winning

Loved by parents

Don’t just take our word for it! We’ve been nominated, short listed and voted for. We won Platinum for ‘Best eco fashion brand in the Junior Design Awards’, been a finalist in the ‘Progressive Preschool Awards 2021’ as well as the Nursery Industry Awards and Prima Baby Fashions Awards.

Piccalilly Way - Junior Design Awards 2012 - ShortlistedPiccalilly Way - Junior Design Awards 2014 - ShortlistedPiccalilly Way - Junior Design Awards 2016 - Platinum WinnerPiccalilly Way - Family Awards 2018 - Silver Winner
Hannah Evans - Director Piccalilly